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Advanced Studies in Mass Media

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Bachelors in Business Administration In Mass Media

Bachelors of Business Administration 136.5 Credits

Liberal Arts and Sciences: 7 Coursesx 4.5 Credits = 31.5 Credits

  • ENG-101 The Art of Conversation I
  • ENG-201 The Art of Conversation II
  • COM-301 Business Communication
  • HUM-101 Critical and Creative Thinking Skills
  • MTH-201 Business Mathematics and Logics
  • PHL-201 Indian Traditions and Value
  • PSY-202 Art of Being Happy

Core Requirements: Choose any 13 Courses x 4.5 Credits = 58.5 Credits

  • ACC-101 Financial Accounting
  • ACC-201 Cost and Managerial Accounting
  • ECO-101 Business Economics
  • FIN-301 Financial Management I
  • HRM-201 Human Resource Management
  • LAW-101 Business Law
  • MGT-101 Introduction to Business
  • MGT-202 International Business
  • HRM-202 Organizational Theory and Behaviour
  • MKT-101 Sales and Marketing
  • OPS-201 Production and Operations Management
  • MGT-203 Design Thinking
  • QNT-201 Quantitative Methods for Decision Making
  • RES-201 Business Research
  • TEC-201 Management Information Systems using Generative AI
  • COM-301 Story Telling and Influencing

Open Electives Interdisciplinary: Choose Two - 02 Courses x 4.5 Credits= 9 Credits

  • UOE100/200/300 Open Electives I
  • UOE100/200/300 Open Electives II

Mass Media Specialization – 04 Courses x 4.5 Credits= 18 Credits

  • MAS-301 Communication Research
  • MAS-302 Media Laws and Ethics
  • MAS-303 Principles of Public Relations
  • MAS-304 Print & Electronic Media
  • RCT-300 Recent Trends in Specialization
  • RCT-301 Recent Trends in Specialization

Internship (Co-op) – 10.5 Credits

  • CAP-400 Capstone
  • INT-300 Internship/Co-Op

Professional Core Courses 04 Certifications x 2 ; 2 Certification x 0.5 Credits = 09 Credits

  • PCC-101 Skills for Lifelong Learnning
  • PCC-102 Environemental Science: Corporate Sustainability
  • PCC-103 Harvard Certification - Ethics at Work
  • PCC-104 Positive Intelligence
  • PCT-100 Data Analysis Using MS-Office
  • PCT-101 Digital Marketing Certification

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