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Mass Media

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Bachelors in Business Administration In Mass Media

Bachelors of Business Administration 136.5 Credits

Liberal Arts and Sciences: 7 Coursesx 4.5 Credits = 31.5 Credits

  • ENG101 The Art of Conversation I
  • ENG201 The Art of Conversation II
  • COM301 Business Communication
  • HUM101 Critical and Creative Thinking Skills
  • MTH201 Business Mathematics
  • PHL201 Indian Ethos and Mindful Leadership
  • PSY202 The Science of Happiness

Core Requirements: Choose any 13 Courses x 4.5 Credits = 58.5 Credits

  • ACC101 Financial Accounting
  • ACC201 Cost and Managerial Accounting
  • ECO101 Business Economics
  • FIN101 Financial Management I
  • HRM201 Human Resource Management
  • LAW101 Business Law
  • MGT101 Introduction to Business
  • MGT202 International Business
  • MGT202 Organizational Theory and Behaviour
  • MKT101 Sales and Marketing
  • OPS201 Production and Operations Management
  • MGT203 Design Thinking
  • QNT201 Quantitative Methods for Decision Making
  • RES201 Research Methods
  • TEC201 Management Information Systems
  • COM302 Story Telling and Influencing

Open Electives Interdisciplinary: Choose Two - 02 Courses x 4.5 Credits= 9 Credits

  • UOE100/200/300 Open Electives I
  • UOE100/200/300 Open Electives II

Mass Media Specialization – 04 Courses x 4.5 Credits= 18 Credits

  • MAS301 Communication Research
  • MAS302 Media Laws and Ethics
  • MAS303 Principles of Public Relations
  • MAS304 Print & Electronic Media
  • RCT300 Recent Trends
  • RCT300 Recent Trends

Internship (Co-op) – 10.5 Credits

  • CAP400 Capstone
  • INT300 Internship/Co-Op

Professional Core Courses 04 Certifications x 2 Credits ; 2 Certification x 0.5 Credits = 09 Credits

  • PCC101 Skills for Lifelong Learnning
  • PCC102 Environemental Science: Corporate Sustainability
  • PCC103 Harvard Certification - Ethics at Work
  • PCC104 Positive Intelligence
  • PCT100 Basic in Excel and Word
  • PCT101 Digital Marketing Certification

Looking for a specific course?

See more of the courses we offer by reviewing the full list of course offerings as a PDF.

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