Digital Marketing MBA
Digital Marketing
MBA in Digital Marketing
MBA ( 121.5 Credits )
Foundation and Language Courses : 8 Courses x 4.5 Credits = 36 Credits
- ENG-201 The Art of Conversation II
- COM-301 Business Communication
- MGT-201 Business Fundamentals
- MTH-201 Business Mathematics and Logics
- OPS-201 Prodiction and Operations Management
- PHL-201 Indian Traditions and Value
- MGT-203 Design Thinking
- PSY-202 Art of Being Happy
MBA Core Courses: 10 Courses x 4.5 Credits = 45 Credits
- ACC-501 Accounting for Managerial Decision Making
- ENT-501 Entrepreneurship and Venture Management
- HRM-501 Human Resource Management
- FIN-501 Corporate Finance
- MGT-501 International Business
- MGT-507 Business Transformation
- MKT-502 Strategic Business Marketing
- QNT-201 Quantitative Methods for Decision Making
- RES-501 Marketing Research
- COM-302 Story Telling & Influencing
- HRM-502 Positive Organisational psychology
Digital Marketing Specialization: 04 Courses x 4.5 Credits= 18 Credits
- DGM-601 Digital Journey with Brand Management
- DGM-602 Social Media Optimization
- DGM-603 Web and Test Analytics
- DGM-604 E-Commerce Analytics
- RCT-600 Recent Trends in Specialization
- RCT-601 Recent Trends in Specialization
Internship (Co-op) = 13.5 Credits
- APT-700 Capstone
- INT-600 Internship (Co-op)
- COW-501 Community Welfare
- PCC-301 Internship Readiness
- PCC-302 Placement Readiness
Professional Core Courses: 4 Certifications x 2 Credits and 2 Certification x 0.5 Credit = 09 Credits
- PCC-101 Skills for Lifelong Learning
- PCC-101 Data Analysis Using MS-Office
- TEC-501 Data Visualization and Business Intelligence
- PCT-101 Digital Marketing Certification
- PCC-103 Harvard Certification - Ethics at Work
- PCC-104 Positive Intelligence
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See more of the courses we offer by reviewing the full list of course offerings as a PDF.