Digital Marketing
Digital Marketing
MBA in Digital Marketing
MBA ( 121.5 Credits )
Foundation and Language Courses : 8 Courses x 4.5 Credits = 36 Credits
- ENG201 The Art of Conversation II
- COM301 Business Communication
- MGT201 Business Fundamentals
- MTH201 Business Mathematics
- OPS201 Prodiction and Operations Management
- PHL201 Indian Ethos and Mindful Leadership
- MGT203 Design Thinking
- PSY202 The Science of Happiness
MBA Core Courses: 10 Courses x 4.5 Credits = 45 Credits
- ACC501 Accounting for Managerial Decision Making
- ENT501 Entrepreneurship and Venture Management
- HRM501 Human Resource Management
- FIN501 Corporate Finance
- MGT501 International Business
- MGT507 Business Transformation
- MKT502 Strategic Business Marketing
- QNT201 Quantitative Methods for Decision Making
- RES501 Marketing Research
- COM302 Story Telling & Influencing
- HRM502 Positive Organisational psychology
Digital Marketing Specialization: 04 Courses x 4.5 Credits= 18 Credits
- DGM601 Digital Journey with Brand Management
- DGM602 Social Media Optimization
- DGM603 Web and Test Analytics
- DGM604 E-Commerce Analytics
- RCT600 Recent Trends in Specialization
- RCT601 Recent Trends in Specialization
Internship (Co-op) = 13.5 Credits
- APT700 Capstone
- INT600 Internship/Co-Op
- COW501 Community Welfare
- PCC301 Internship Readiness
- PCC302 Placement Readiness
Professional Core Courses: 4 Certifications x 2 Credits and 2 Certification x 0.5 Credit = 09 Credits
- PCC101 Skills for Lifelong Learning
- PCT100 Advanced Excel/Word Training
- TEC501 Data Visualization and Business Intelligence
- PCT101 Digital Marketing
- PCC103 Harvard Certification - Ethics at Work
- PCC104 Positive Intelligence
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See more of the courses we offer by reviewing the full list of course offerings as a PDF.