Digital Marketing

Digital Marketing

Bachelors in Business Administration in Digital Marketing

Bachelors of Business Administration 129 Credits

Liberal Arts and Sciences: 7 Courses*4.5 Credits = 31.5 Credits

  • ENG 101 The Art of Conversation I
  • ENG 201 The Art of Conversation II
  • COM 301 Business Communication
  • HUM 101 Critical and Creative Thinking Skills
  • MTH 201 Business Mathematics
  • PHL 201 Indian Ethos and Mindful Leadership
  • PSY 202 The Science of Happiness

Core Requirements: Choose any 13 Courses *4.5 Credits = 58.5 Credits

  • ACC 101 Financial Accounting
  • ACC 201 Cost and Managerial Accounting
  • ECO 101 Business Economics
  • FIN 301 Financial Management I
  • HRM 201 Human Resource Management
  • LAW 101 Business Law
  • MGT 101 Introduction to Business
  • MGT 202 International Business
  • HRM 202 Organizational Theory and Behaviour
  • MKT 101 Sales and Marketing
  • OPS 201 Production and Operations Management
  • MGT 203 Design Thinking
  • QNT 201 Quantitative Methods for Decision Making
  • RES 201 Research Methods
  • TEC 201 Management Information Systems

Open Electives Interdisciplinary: Choose Two - 02 courses* 4.5 Credits= 9 Credits

  • UOE 100/200/300 Open Electives I
  • UOE 100/200/300 Open Electives II

Digital Marketing Specialization – 04 Courses* 4.5 Credits= 18 Credits

  • DGM301 Advertising Management
  • DGM302 Design of Mobile and Web Applications
  • DGM303 Fundamentals of Digital Marketing
  • DGM304 Managing the Value of Customer Relationships

Internship (Co-op) – 09 Credits

  • CAP400 Capstone
  • INT300 Internship/Co-Op

Professional Core Courses 06 certifications 0.5 credits = 03 Credits

  • PCC001 Skills for Lifelong Learning
  • PCC102 Environmental Science: Corporate Sustainability
  • PCC103 Harvard Certification - Ethics at Work
  • PCC104 Positive Intelligence
  • PCT101 IBM/Microsoft/Others - Choose Any
  • PCT102 IBM/Microsoft/Others - Choose Any

Looking for a specific course?

See more of the courses we offer by reviewing the full list of course offerings as a PDF.

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