Digital Marketing BBA
Digital Marketing BBA
Bachelors in Business Administration in Digital Marketing
Bachelors of Business Administration 129 Credits
Liberal Arts and Sciences: 7 Courses*4.5 Credits = 31.5 Credits
- ENG 101 The Art of Conversation I
- ENG 201 The Art of Conversation II
- COM 301 Business Communication
- HUM 101 Critical and Creative Thinking Skills
- MTH 201 Business Mathematics
- PHL 201 Indian Ethos and Mindful Leadership
- PSY 202 The Science of Happiness
Core Requirements: Choose any 13 Courses *4.5 Credits = 58.5 Credits
- ACC 101 Financial Accounting
- ACC 201 Cost and Managerial Accounting
- ECO 101 Business Economics
- FIN 301 Financial Management I
- HRM 201 Human Resource Management
- LAW 101 Business Law
- MGT 101 Introduction to Business
- MGT 202 International Business
- HRM 202 Organizational Theory and Behaviour
- MKT 101 Sales and Marketing
- OPS 201 Production and Operations Management
- MGT 203 Design Thinking
- QNT 201 Quantitative Methods for Decision Making
- RES 201 Research Methods
- TEC 201 Management Information Systems
Open Electives Interdisciplinary: Choose Two - 02 courses* 4.5 Credits= 9 Credits
- UOE 100/200/300 Open Electives I
- UOE 100/200/300 Open Electives II
Digital Marketing Specialization – 04 Courses* 4.5 Credits= 18 Credits
- DGM301 Introduction to Digital Advertising Landscape
- DGM302 Importance of Listening: Social Analytical Tools
- DGM303 Fundamentals of Digital Marketing
- DGM304 Managing the Value of Customer Relationships
Internship (Co-op) – 09 Credits
- CAP400 Capstone
- INT300 Internship/Co-Op
Professional Core Courses 06 certifications 0.5 credits = 03 Credits
- PCC001 Skills for Lifelong Learning
- PCC102 Environmental Science: Corporate Sustainability
- PCC103 Harvard Certification - Ethics at Work
- PCC104 Positive Intelligence
- PCT101 IBM/Microsoft/Others - Choose Any
- PCT102 IBM/Microsoft/Others - Choose Any
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See more of the courses we offer by reviewing the full list of course offerings as a PDF.