Curriculum of BBA in Marketing: Eligibility and Career Option after BBA

Bachelor of Business Administration (BBA) in Marketing is one of the most sought-after undergraduate courses for those who want to pursue a career in the field of marketing. The course is designed to equip students with a strong foundation in marketing principles, consumer behavior, brand management, advertising, and sales management. In this blog, we will take a closer look at the core curriculum of BBA Marketing, including the subjects, course structure, best colleges, eligibility criteria, courses after BBA, and career prospects.

BBA in Marketing Subjects List and Syllabus

The BBA Marketing syllabus is designed to provide students with a strong foundation in marketing principles and their practical applications in the real world. The syllabus includes both theoretical and practical subjects, including core and elective courses.

Core Subjects

The core subjects of BBA in Marketing include:

1. Principles of Management
This subject covers the basics of management, including planning, organizing, staffing, directing, and controlling.

2. Financial Accounting
This subject covers the basics of accounting, including the preparation of financial statements and their interpretation.

3. Business Statistics
This subject covers the basics of statistical methods and their application in business decision-making.

4. Marketing Management
This subject covers the basics of marketing, including the marketing mix, consumer behavior, and marketing research.

5. Advertising Management
This subject covers the basics of advertising, including the types of advertising, advertising research, and media planning.

6. Sales Management
This subject covers the basics of sales, including the sales process, sales force management, and sales promotion.

7. Brand Management
This subject covers the basics of brand management, including brand identity, brand equity, and brand loyalty.

8. Consumer Behavior
This subject covers the basics of consumer behavior, including the psychological and social factors that influence consumer decision-making.

BBA in Marketing Course Structure

The course structure of BBA Marketing is designed to provide students with a comprehensive understanding of marketing principles and their practical applications in the real world. The BBA course structure includes core and elective courses, internships, and project work.

The core courses provide a strong foundation in marketing principles, while the elective courses allow students to specialize in specific areas of marketing, such as digital marketing, international marketing, or retail management. The internships and project work provide students with practical experience in the field of marketing and help them develop their skills and knowledge.

Best College for BBA in Marketing

If you are looking for the Best BBA Marketing College in Chhattisgarh, KK Modi University is an excellent choice. The university offers a comprehensive BBA degree in Marketing program that provides students with the skills and knowledge they need to succeed in the field.

The university has experienced faculty members who are experts in the field of marketing. They provide students with a solid foundation in the subject matter while also encouraging them to think critically and creatively.

In addition to the quality of education, the university also offers a range of extra-curricular activities that help students develop their skills and talents. This includes sports, cultural events, and community service projects.

Eligibility Criteria of BBA Marketing

The eligibility criteria to pursue BBA Marketing course vary from college to college. However, the general eligibility criteria are:

• The candidate must have passed 10+2 or equivalent examination from a recognized board.
• The candidate must have secured a minimum of 50% marks in 10+2 or equivalent examination.
• The candidate must have English as a mandatory subject in 10+2 or equivalent examination.

Courses after BBA in Marketing

After completing your BBA degree program in Marketing, students can pursue various courses to further enhance their skills and knowledge in the field of marketing. Some of the courses after BBA graduate in Marketing include:

1. Master of Business Administration (MBA) in Marketing

This course is designed to provide students with advanced knowledge and skills in marketing principles and their practical applications in the real world. It prepares students for leadership roles in the field of marketing.

2. Post Graduate Diploma in Marketing Management (PGDMM)

This course is designed to provide students with a comprehensive understanding of marketing principles and their practical applications in the real world. It prepares students for marketing manager roles in the field of marketing.

3. Digital Marketing Course

This course is designed to provide students with advanced knowledge and skills in digital marketing principles and their practical applications in the real world. It prepares students for roles in the field of digital marketing.

4. Certificate Course in Retail Management

This BBA management course is designed to provide students with a comprehensive understanding of retail management principles and their practical applications in the real world. It prepares students for roles in the field of retail management.

Conclusion

BBA Marketing is a comprehensive undergraduate degree course that provides students with a strong foundation in marketing principles and their practical applications in the real world. The course structure includes core and elective courses, internships, and project work, which help students develop their skills and knowledge. After completing the top BBA Marketing Course in Chhattisgarh, students can pursue various courses to further enhance their skills and knowledge in the field of marketing. There are many BBA colleges in India that offer BBA Marketing degree, and students must choose the best college based on their interests, goals, and eligibility criteria. A BBA program offers many career opportunities for growth and development, and students must make the most of these opportunities to achieve their career goals.