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Master of Business Administration in Marketing (MBA in Marketing)
MBA in Marketing Admissions
Marketing lies at the core of any business or organization. As a result, the demand for marketing management professionals has significantly risen. Marketing management is the strategic process of overseeing and coordinating a company's marketing activities to effectively meet consumer demands. it is imperative for marketing professionals to develop robust management systems and frameworks to drive their company's marketing strategy. By implementing these systems, businesses can stay ahead of the curve and successfully navigate the ever-evolving landscape of modern marketing.
Our degree is designed to equip you with cutting-edge knowledge about sales and marketing theory & practice, develop your knowledge and competence for effective marketing planning & execution and to develop your leadership abilities, strategic thinking, and problem-solving skills as well.
KK Modi University also offers cutting edge specialisations in MBA equipping you with the requisite skills for specific domains such as Finance, Operations, Human Resources Sales and Marketing etc thus ranking it one of the best MBA marketing college in Chhattisgarh.
You have the option to choose from a range of MBA specializations tailored to your interests and career aspirations:
MBA ( 121.5 Credits )
Foundation and Language Courses : 8 Courses x 4.5 Credits = 36 Credits
- ENG201 The Art of Conversation II
- COM301 Business Communication
- MGT201 Business Fundamentals
- MTH201 Business Mathematics
- OPS201 Production and Operations Management
- PHL201 Indian Ethos and Mindful Leadership
- MGT203 Design Thinking
- PSY202 The Science of Happiness
MBA Core Courses: 10 Courses x 4.5 Credits = 45 Credits
- ACC501 Accounting for Managerial Decision Making
- ENT501 Entrepreneurship and Venture Management
- HRM501 Human Resource Management
- FIN501 Corporate Finance
- MGT501 International Business
- MGT507 Business Transformation
- MKT502 Strategic Business Marketing
- QNT201 Quantitative Methods for Decision Making
- RES501 Marketing Research
- COM302 Story Telling & Influencing
- HRM502 Positive Organizational Psychology
Marketing Specialization: 04 Courses x 4.5 Credits= 18 Credits
- MKT601 Electronic Commerce: Business Models & Strategies
- MKT602 Influencer Marketing
- MKT605 Sales Force Management
- MKT606 Marketing Analytics with Generated AI
- RCT600 Recent Trends in Specialization
- RCT601 Recent Trends in Specialization
Internship (Co-op) = 13.5 Credits
- APT700 Capstone
- INT600 Internship/Co-Op
- COW501 Community Welfare
- PCC301 Internship Readiness
- PCC302 Placement Readiness
Professional Core Courses: 4 Certifications x 2 Credits and 2 Certification x 0.5 Credit = 09 Credits
- PCC101 Skills for Lifelong Learning
- PCT100 Advanced Excel/Word Training
- TEC501 Data Visualization and Business Intelligence
- PCT101 Digital Marketing
- PCC103 Harvard Certification – Ethics at Work
- PCC104 Positive Intelligence
Graduate in any discipline from a recognized University.
MBA Duration : 2 years Semester :
4
Executive MBA Duration : 1.5 years Semester : 4
APPLY
Click on the Apply button online and complete the form to register.
FILLING UP THE APPLICATION FORM
After you have registered, you will receive an invitation by email and sms to log in. You can then complete your online application process. An admission adviser will guide you through the remaining steps. You can also visit the Admission Cell at KKMU Campus in Durg to complete the application A non refundable application fee of Rs.380/- needs to be paid.
SELECTION PROCESS
Appear in KKMU Admission Test or Personal Interview at the university campus. If you have appeared for MAT/CAT/XAT/CMAT/ATMA/NMAT or any national level test, you will be exempted from KKMU entrance test.
PROVISIONAL ADMISSION
If selected, admission will be offered provisionally and the applicant needs to deposit the fee amount of Rs.10,000 through DD/Online as per the fee plan shared.
REGISTRATION
The applicant must report and enroll/register himself/herself at the Administrative Office of the respective Schools as per the dates notified by the University.
FEES STRUCTURE
KKMU’s fee encompasses the expenses associated with our meticulously designed educational curriculum. Explore the cost of your preferred program and brace yourself for the exciting possibilities that lie ahead!
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At KKMU, you will need to submit a set of mandatory documents as mentioned below for enrolling in our Program.
You can submit these to your admission counsellor via email or through online registration.
Copy of the following mandatory documents :
- 10th Marksheet
- 12th Marksheet
- Aadhar
- Passport Size Photo
- Graduation Marksheet
- Score Card of the Appeared Entrance Examination
- Other documents
- Medical Certificate
- Anti Ragging Certificate
- Migration Certificate
- Transfer Certificate
FOR INTERNATIONAL STUDENTS
An application will be processed for admission only if the candidate is present personally with the following:
- All the original mandatory documents listed below
- 3 sets of self-attested copies of the documents
Copy of the following mandatory documents:
- 10th Marksheet
- 12th Marksheet
- 6 passport-size photographs
- Passport Size Photo
- Sponsorship Letter (if applicable)
- Graduation Marksheet
- Score Card of the Appeared Entrance Examination
- Other documents Medical Certificate, Anti Ragging Certificate
- Valid Passport
- Student VISA
- Citizenship Card
- Mandatory for admission
For the purpose of equivalency of the qualifying exam, the qualifications as recognised by Association of Indian Universities shall be considered. All transcripts/certificates in a language other than English must be translated to English for purposes of transcript evaluation.
Candidates who have requisite qualification from foreign universities or boards of Higher education Association of India Universities (AIU) are eligible for admission.
TRANSFER YOUR CREDITS/LATERAL ENTRY
KKMU offers opportunity to all transfer students provided you meet the eligibility criteria to pursue post graduation in your respective study domain through a two-year regular postgraduation program such as MBA, M.Com and MCA and M.Tech. Students can apply for direct admission to the 2nd year of post graduate program at KKMU, through a special process managed by the relevant Department.
PRIOR LEARNING ASSESSMENT (PLA)
KKMU offers opportunity to all transfer students provided you meet the eligibility criteria to pursue postgraduation in your respective study domain through a two-year regular graduation program such as MBA, M.Com and MCA and M.Tech. .Students can apply for direct admission to the 2nd year of postgraduate program at KKMU, through a special process managed by the relevant Department.
Embarking on a marketing career is an exhilarating choice for individuals who are passionate and outgoing, seeking challenging and innovative work. Every organization requires a marketing department for brand promotion. Thus marketing professionals are in demand in every industry, such as retail, IT, hospitality, banking, media, and FMCG.
After completing an MBA in Marketing, you can pursue job roles like product manager, brand manager, social media marketer, digital marketing manager, and more. Your role will involve conducting research, identifying marketing opportunities, and spearheading the development of innovative sales strategies. You will be responsible for not only planning but also executing new sales plans to drive growth and success. you will be able to combine your marketing skills with cutting-edge technologies In these roles, ultimately leading to the success of the business and fostering innovation.
Thus At KKMU you will add depth to your studies with hands-on work in your field through co-op, internship experiential learning opportunities. You will gain a powerful edge in kick starting your career as our curriculum is focused on applications and outcomes instead of just theory.
Advantages of Pursuing MBA in Marketing Degree
MBA in Marketing has gained importance among many industries, including marketing. Possessing an MBA in Marketing can give marketing professionals a winning edge when it comes to advancing their career. Businesses need skilled marketers to sell their products and services. The skills you’ll gain in a Master of Business Administration program with an emphasis on marketing will put you in high demand.
Leverage the convenience of our flexible and interactive learning a, which allows you to easily balance your personal and professional life. Connect with our student counselor to assist you with any questions you may have. Get ready to take your marketing skills to the next level!
A master’s degree can provide many benefits, depending on your individual situation. These may include:
Enhancing Expertise: An MBA in Marketing encompasses a wide range of topics, allowing you to expand your expertise across various facets of the marketing industry. Marketing is a vast and dynamic field, with print and digital marketing standing as two major branches offering diverse opportunities for professionals. By deepening your understanding in these areas, you can significantly advance your career prospects.. Gain skills you can apply immediately in the workplace.
Broad Career Applications and Opportunities: Increase your marketing career opportunities, confidence and financial security with a prestigious, specialized MBA in Marketing degree. This specialization also helps you to open doors to the most desirable senior management and executive positions – particularly in the marketing industry.
Prospects after an MBA Degree: Those with a MBA in Marketing degree typically have higher earning potential and a lower unemployment rate than those with a bachelor’s degree or less. Due to the fact that marketing is becoming an increasingly important aspect of technology, there are employment prospects for these applicants in practically all industries. MBA in marketing graduates are in demand in almost every sector now- a- days such as Retail and Corporate Sector, Banking and Financial Institutions, Media Industry, Hospitality sector, Education field and many more.
Networking opportunities: Earning your master’s degree can help you network with other professionals in your industry, giving you an opportunity to build your credibility and your professional reputation.
Opportunity to be Creative: Marketing is an inherently creative field. You will have a lot of fun being a part of customer analysis, product development, brand promotions, advertisement campaigns and so much more as a marketing professional. You will never experience a dull day in this field, and you will have ample opportunities to put your creative juices to good use.
With this degree you will be able to:
Create a complete business plan
Identify marketing opportunities and develop successful strategies
Assess and manage risk using various forms of data
Make critical decisions at a moment’s notice
Position a brand and build its equity
Manage social media platforms
Communicate ( written and verbal) with strong interpersonal skills
Collaborate in dynamic work environments
Solve complex problems / Analyze numerical data
Apply appropriate technologies, skills, and tools necessary for effective marketing
Acquire negotiating, decision making, analytical, and relationship building skills
Best MBA in Marketing College in Chhattisgarh, India
KK Modi University is among the best MBA Marketing college in Chhattisgarh, India, offering exceptional education for those who want to pursue MBA in Marketing. One can opt to either pursue a dual specialization or an Executive MBA all with a unique focus on career-driven specializations.
As a leading institution, we prioritize practical knowledge and industry-oriented training, ensuring that our graduates are well-equipped for the competitive world of engineering. Choose KK Modi University for a promising and rewarding journey in MBA in Marketing.
Why K.K. Modi University Stands Out Among MBA in Marketing Colleges in Chhattisgarh, India?
With an unwavering dedication to excellence and a relentless pursuit of innovation, K.K. Modi University emerges as a standout among the top MBA marketing colleges in Chhattisgarh, India, providing a cutting-edge program tailored to meet industry demands. Our MBA in Marketing Specialization is designed to equip you with the skills needed to create effective marketing strategies in today's rapidly changing economy and business landscape. This program integrates ethical considerations and global perspectives, covering a wide range of essential marketing topics such as market segmentation, sales management, search engine optimization, channel distribution, and advertising across various platforms thus molding you into a versatile professional poised to excel in today's dynamic and fiercely competitive job landscape.
Practical Education: We provide personalized programs to help you achieve your goals, including industry co-ops, interdisciplinary programs, and research opportunities to prepare you for the real world.
Leading Industry Partners: Our curriculum is designed in partnership with industry and community leaders, giving students and faculty the opportunity to make significant contributions, solve complex problems, and gain hands-on experience through paid internships. You can also network with industry professionals to build their careers.
Experiential Learning: Experiential education and co-op experiences help develop strong rational thinking skills, giving you an advantage in both personal and professional life. This practical approach focuses on real-world applications and tangible results, rather than just theoretical concepts. Examples include Harvard Case Studies, Personality Development Programs, and Global exposure through study tours.
Supportive, Creative People: Our world-class faculty, leading researchers, experienced staff, and talented students are the heart of bedrock of our KKMU. Together, they are preparing the problem solvers of today and the thought leaders of tomorrow to tackle the challenges of our times.
Financial Aid: Financial assistance is readily available to support your educational pursuits, making it easier to invest in your future. You can utilize our assistance for bank loans, scholarships, and our earn-while-you-learn policy. Additionally, we provide opportunities for lateral entry and credit transfer.
Industry-relevant curriculum
5 month paid internships
Harvard Case Studies
Experienced faculty members
Personality development programs
Global exposure through study tours
Networking with industry professionals
Bank loans and upto 100% scholarships
Ready to Begin Your MBA in Marketing Journey?
Embark on a journey of growth and a creative career with MBA in Marketing covering vast number of sectors such as Retail and Corporate Sector, Banking and Financial Institutions, Media Industry, Hospitality sector, Education field and many more.
Apply today to K.K.Modi University and pave the way for a bright future in Marketing.
FAQ (Frequently Asked Questions)
Full form of MBA in Marketing is Masters of Business Administration in Marketing.
Graduates from any discipline from a recognized University are eligible for admission in KKMU for MBA in Marketing. Followed with KKMU Entrance Test & Personal Interview.
The admission process typically involves filling out an online application form, and submitting the required documents followed with Personal Interview & KKMU Entrance test or CAT/MAT/CMAT etc.
Yes, KKMU University offers various scholarships and financial assistance programs for deserving students based on academic merit, socioeconomic background, and other criteria. Details can be found on the university's website.
Entrance exams such as MAT/XAT/CMAT/CAT/ATMA/AIMA/NMAT or any national-level test or Appear for KKMU Admission Entrance test followed with Personal Interview
KKMU University offers a wide range of specializations in MBA such as Business Analytics, Entrepreneurship, Finance & Accounting, Human Resource Management, Supply Chain Management.
Yes, KKMU University follows the government's reservation policy for MBA in Marketing admissions, providing reservations for candidates from reserved categories such as SC/ST/OBC.
The fee structure for MBA in Marketing programs varies depending on the specialization, category of the student (general, reserved), and other factors. Detailed fee information is available on the university's website.
Yes, KKMU University collaborates with various industries and organizations to provide students with opportunities for internships, industrial visits, and hands-on training, enhancing their practical skills and industry readiness.
MBA in Marketing graduates from KKMU University are well-equipped to pursue diverse career paths in industries such as IT, manufacturing, research and development, consultancy, government sectors, entrepreneurship, higher education, and more. The university also offers career guidance and placement support to students to help them kick start their careers.
Join In Special Events For Prospective Students
We offer a number of options for prospective students and their families to discover our programs and meet faculty. We enable you to understand and decide upon the right program basis of your interest and aptitude. These special events facilitate such decisions.
Contact our admission counselor at 788 005 7570 or write to admissions@kkmu.edu.in for more information.
Experience KKMU From Anywhere In The World
Take a virtual tour of our extremely modern, innovative and aesthetically designed campus or schedule a visit where our admission counsellor will facilitate a detailed tour to address all your queries.
To plan your visit contact our admission counsellor at admissions@kkmu.edu.in.
Launch Your Creative Career