Bachelor of Business Administration Digital Marketing Admisssions

The Covid-19 pandemic has led to a significant increase in internet usage. As a result, future generations are expected to be fully immersed in the digital environment and accustomed to conducting all their business online. Thus, a career in Digital Marketing has a great and bright future. The field is witnessing a rapid demand for trained professionals in order to reach customers more effectively. A Bachelor of Business Administration in Marketing educates individuals on the strategies businesses utilize to promote their products and services through various digital platforms, such as social media, email marketing, blogs, and digital advertising. This process involves establishing a strong digital presence and creating targeted campaigns to reach the appropriate audience effectively.

Our degree is designed to equip you with strong foundational training required for proficient digital marketing research, advertising strategies, and social media marketing. It aims to polish the skills of graduates to help them compete for various in-demand roles in private and public settings and to develop your leadership abilities, strategic thinking, and problem-solving skills as well.

KK Modi University also offers other cutting edge specialisations in BBA equipping you with the requisite skills for specific domains such as Finance, Operations, Human Resources Sales and Marketing etc. thus ranking it one of the best BBA college in Chhattisgarh.

You have the option to choose from a range of BBA specializations tailored to your interests and career aspirations:

DIGITAL MARKETING DEGREE STRUCTURE

Bachelor of Business Administration 136.5 Credits

Liberal Arts and Sciences: 7 Courses x 4.5 Credits = 31.5 Credits

ENG101 The Art of Conversation I
ENG201 The Art of Conversation II
COM301 Business Communication
HUM101 Critical and Creative Thinking Skills
MTH201 Business Mathematics
PHL201 Indian Ethos and Mindful Leadership
PSY202 The Science of Happiness

Core Requirements: Choose any 13 Courses x 4.5 Credits = 58.5 Credits

ACC101 Financial Accounting
ACC201 Cost and Managerial Accounting
ECO101 Business Economics
FIN301 Financial Management I
HRM201 Human Resource Management
LAW101 Business Law
MGT101 Introduction to Business
MGT202 International Business
HRM202 Organizational Theory and Behaviour
MKT101 Sales and Marketing
OPS201 Production and Operations Management
MGT203 Design Thinking
QNT201 Quantitative Methods for Decision Making
RES201 Research Methods
TEC201 Management Information Systems
COM301 Story Telling and Influencing

Open Electives Interdisciplinary: Choose Two – 02 Courses x 4.5 Credits= 9 Credits

UOE 100/200/300 Open Electives I
UOE 100/200/300 Open Electives II

Digital Marketing Specialization – 04 Courses x 4.5 Credits= 18 Credits

DGM301 Digital Advertising Landscape
DGM302 Importance of Listening: Social Analytical Tools
DGM303 Fundamentals of Digital Marketing
DGM304 Managing the Value of Customer Relationships
RCT300 Recent Trends
RCT300 Recent Trends

Internship (Co-op) – 10.5 Credits

CAP400 Capstone
INT300 Internship/Co-Op

Professional Core Courses 04 Certifications x 2 ; 2 Certification x 0.5 Credits = 09 Credits

PCC101 Skills for Lifelong Learning
PCC102 Environmental Science: Corporate Sustainability
PCC103 Harvard Certification – Ethics at Work
PCC104 Positive Intelligence
PCT100 Basic in Excel and Word
PCT101 Digital Marketing Certification

ELIGIBILITY & DURATION

10+2 passed from a recognized board.

BBA Duration : 3 years Semester : 6

ADMISSION PROCESS

APPLY

Click on the Apply button online and complete the form to register.

FILLING UP THE APPLICATION FORM

After you have registered, you will receive an invitation by email and sms to log in. You can then complete your online application process. An admission adviser will guide you through the remaining steps. You can also visit the Admission Cell at KKMU Campus in Durg to complete the application A non refundable application fee of Rs.380/- needs to be paid. application process. An admission adviser will guide you through the remaining steps. You can also visit the Admission Cell at KKMU Campus in Durg to complete the application A non refundable application fee of Rs.380/- needs to be paid.

SELECTION PROCESS

10+2 passed from a recognized board

PROVISIONAL ADMISSION

If selected, admission will be offered provisionally and the applicant needs to deposit the fee amount of Rs.10,000 through DD/Online as per the fee plan shared.

REGISTRATION

The applicant must report and enroll/register himself/herself at the Administrative Office of the respective Schools as per the dates notified by the University.

FEES STRUCTURE

KKMU’s fee encompasses the expenses associated with our meticulously designed educational curriculum. Explore the cost of your preferred program, and brace yourself for the exciting possibilities that lie ahead!
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DOCUMENTS REQUIRED

At KKMU, you will need to submit a set of mandatory documents as mentioned below for enrolling in our Program.
You can submit these to your admission counsellor via email or through online registration.

Copy of the following mandatory documents :

10th Marksheet
12th Marksheet
Aadhar
Passport Size Photo
Score Card of the Appeared Entrance Examination
Other documents
Medical Certificate
Anti Ragging Certificate
Migration Certificate
Transfer Certificate

FOR INTERNATIONAL STUDENTS

An application will be processed for admission only if the candidate is present personally with the following:

All the original mandatory documents listed below
3 sets of self-attested copies of the documents

Copy of the following mandatory documents:

10th Marksheet
12th Marksheet
6 passport-size photographs
Passport Size Photo
Sponsorship Letter (if applicable)
Graduation Marksheet
Score Card of the Appeared Entrance Examination
Other documents Medical Certificate, Anti Ragging Certificate
Valid Passport
Student VISA
Citizenship Card
Mandatory for admission

For the purpose of equivalency of the qualifying exam, the qualifications as recognised by Association of Indian Universities shall be considered. All transcripts/certificates in a language other than English must be translated to English for purposes of transcript evaluation.

INTERNATIONAL STUDENT ADMISSIONS

Candidates who have requisite qualification from foreign universities or boards of Higher education Association of India Universities (AIU) are eligible for admission.

LATERAL ENTRY / TRANSFER STUDENT

TRANSFER YOUR CREDITS/LATERAL ENTRY

KKMU offers opportunity to all transfer students provided you meet the eligibility criteria to pursue graduation in your respective study domain through a two-year regular graduation program such as BBA, B.Com, BCA and B.Tech. Students can apply for direct admission to the 2nd year of undergraduate program at KKMU, through a special process managed by the relevant Department.

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PRIOR LEARNING ASSESSMENT (PLA)

KKMU offers opportunity to all transfer students provided you meet the eligibility criteria to pursue graduation in your respective study domain through a two-year regular graduation program such as BBA, B.Com, BCA and B.Tech. Students can apply for direct admission to the 2nd year of undergraduate program at KKMU, through a special process managed by the relevant Department.

Career Scope: Empowering Your Future

One of the most thrilling aspects of pursuing a career in digital marketing is the ever-evolving nature of the field, with new platforms being introduced at a rapid pace. Gaining experience in digital marketing involves managing every aspect of a brand’s online presence. Developing expertise in digital marketing involves engaging with every aspect of a brand’s online presence. When search engines release new updates, digital marketing professionals analyze their impact on website rankings. Subsequently, the entire marketing team collaborates to devise a strategic plan.
Today every organization requires a marketing department for brand promotion. Thus digital marketing professionals play a pivotal role in Email Marketing, Search Engine Optimization (SEO)
Search Engine Marketing (SEM), Copywriting, Content Writing, Social Media Marketing, Advertising and many more such areas

Thus At KKMU you will add depth to your studies with hands-on work in your field through co-op, internship experiential learning opportunities. You will gain a powerful edge in kick starting your career as our curriculum is focused on applications and outcomes instead of just theory.

Advantages of Pursuing BBA DIGITAL Marketing Degree

The field of digital marketing is in a constant state of evolution, necessitating ongoing education to remain at the forefront of industry trends. This discipline is essential for the media and advertising sectors, as it leverages human psychology to enhance the customer purchasing experience. By fostering meaningful interactions between consumers and businesses, a degree in digital marketing deepens understanding of products and services. Pursuing a degree in this field provides a distinct advantage in today's competitive marketplace.

Leverage the convenience of our flexible and interactive learning a, which allows you to easily balance your personal and professional life. Connect with our student counselor to assist you with any questions you may have. Get ready to take your marketing skills to the next level!

A bachelor’s degree in Digital Marketing can provide many benefits, depending on your individual situation. These may include:

Staying Ahead of the Curve: In the fast-paced world of digital marketing, it is crucial to stay abreast of the latest developments. Training in digital marketing not only ensures that professionals and beginners are equipped with current industry knowledge, but also keeps them at the forefront of the field.
Expanded Knowledge & Skills: A Bachelor of Business Administration in Digital Marketing provides a comprehensive education on various aspects of marketing, including both traditional and digital methods. Specializing in areas like Email Marketing, SEO, SEM, Copywriting, Content Writing, Social Media Marketing, and Advertising can greatly enhance career opportunities with practical skills for the workplace.
Long-Term Career Growth: This degree not only provides learners with essential knowledge and skills, but also showcases to employers and clients their proactive approach in keeping up with the latest industry trends and best practices. Therefore, investing in digital marketing training can pave the way for long-term career success and advancement in the field of marketing.
Prospects after an BBA Digital Marketing Degree : This degree can open doors to more attractive perks, such as competitive salaries, abundant freelance opportunities, and a chance to unleash creativity. Furthermore, after upskilling, marketers can work for themselves and establish their digital brand, product, or service. It also offers many opportunities for those looking to start a career without needing to work in a traditional office.
Networking opportunities: Earning your bachelor’s degree can help you network with other professionals in your industry, giving you an opportunity to build your credibility and your professional reputation.
Opportunity to be Creative: Marketing is an inherently creative field. You will have a lot of fun being a part of customer analysis, product development, brand promotions, advertisement campaigns and so much more as a marketing professional. You will never experience a dull day in this field, and you will have ample opportunities to put your creative juices to good use.

With this degree you will be able to:

Gain a holistic understanding of digital marketing, from strategy planning through execution, and apply the insights to your organization.
Develop, drive and manage areas such as SEO, SEM, social media, email marketing, and display ads, through hands-on simulation.
Optimize growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation.
Develop a cohesive digital marketing strategy to promote a product or service using AI and marketing automation platforms
Assess and manage risk using various forms of data
Make critical decisions
Position a brand and build its equity
Communicate ( written and verbal) with strong interpersonal skills
Collaborate in dynamic work environments
Solve complex problems / Analyze numerical data
Apply appropriate technologies, skills, and tools necessary for effective marketing
Acquire negotiating, decision making, analytical, and relationship building skills

Best BBA DIGITAL MARKETING College in Chhattisgarh

KK Modi University is among the best BBA Digital Marketing college in Chhattisgarh, offering exceptional education for those who want to pursue Bachelors in Digital Marketing. One can opt to either pursue a dual specialization or an integrated BBA plus MBA all with a unique focus on career-driven specializations.

As a leading institution, we prioritize practical knowledge and industry-oriented training, ensuring that our graduates are well-equipped for the competitive world of engineering. Choose KK Modi University for a promising and rewarding journey in BBA Digital Marketing.

Why K.K. Modi University Stands Out Among BBA Colleges in Chhattisgarh?

K.K. Modi University is a top BBA Digital Marketing college in Chhattisgarh, known for its commitment to excellence and innovation. Their program is designed to prepare you for creating effective digital marketing strategies in the constantly evolving business world. This program covers important marketing topics like market segmentation, sales, SEO, distribution, and advertising from an ethical and global perspective. It aims to prepare you to succeed in today's competitive job market.

Practical Education: Quick Entry Into the Field - whether starting out in the field or transitioning to a new role, out digital marketing training enables you to jump start your career immediately. The practical skills acquired during the program can also be applied immediately, allowing one to impact the industry when professionals begin their journey.
In-depth Understanding of Metrics: our degree offers a comprehensive curriculum that delves into the intricacies of metrics, equipping learners with the skills to analyze data, optimize campaigns, measure Returns on Investment (ROI), and make well-informed decisions for effective marketing strategies.
Leading Industry Partners Our curriculum is designed in partnership with industry and community leaders, giving students and faculty the opportunity to make significant contributions, solve complex problems, and gain hands-on experience through paid internships. You can also network with industry professionals to build their careers.
Experiential Learning: Experiential education and co-op experiences help develop strong rational thinking skills, giving you an advantage in both personal and professional life. This practical approach focuses on real-world applications and tangible results, rather than just theoretical concepts. Examples include Harvard Case Studies, Personality Development Programs, and Global exposure through study tours.
Supportive, Creative People: our world-class faculty, leading researchers, experienced staff, and talented students are the heart of bedrock of our KKMU. Together, they are preparing the problem solvers of today and the thought leaders of tomorrow to tackle the challenges of our times.
Financial Aid: Financial assistance is readily available to support your educational pursuits, making it easier to invest in your future. You can utilize our assistance for bank loans, scholarships, and our earn-while-you-learn policy. Additionally, we provide opportunities for lateral entry and credit transfer.

Industry-relevant curriculum
Paid internships
Harvard Case Studies
Experienced faculty members
Personality development programs
Global exposure through study tours
Networking with industry professionals
Bank loans and upto 100% scholarships

Ready to Begin Your BBA Digital Marketing Journey?

With a BBA in Digital Marketing, graduates have the tools needed to launch successful campaigns, build brand awareness, drive engagement, and ultimately achieve business objectives in today's fast-paced digital environment.

Apply today to K.K.Modi University to stay one step ahead of the game!

FAQ (Frequently Asked Questions)

What is the full form of BBA Digital Marketing ?

Full form of BBA Marketing is Bachelor of Business Administration in Digital Marketing

What is the eligibility criteria for BBA admission?

10+2 From a recognized board are eligible for admission in KKMU for BBA

Followed with KKMU Entrance Test & Personal Interview.

What is the admission process for BBA programs?

The admission process typically involves filling out an online application form, and submitting the required documents

Does KKMU University offer scholarships for students enrolling in BBA ?

Yes, KKMU University offers various scholarships and financial assistance programs for deserving students based on academic merit, socioeconomic background, and other criteria. Details can be found on the university's website.

Are there any entrance exams required for admissions in BBA ?

You need to appear for an KKMU entrance test followed with a personal interview . Please refer to the university's website for specific details.

What specializations or branches of Management are offered in the BBA program?

KKMU University offers a wide range of specializations in BBA Digital Marketing such as BBA, Business Analytics, Digital Marketing Direct Sales & Marketing, Entrepreneurship, Finance, Hospital Management, Human Resource Management, Marketing Mass Media, Supply Chain Management

Is there any reservation policy for admissions in BBA ?

Yes, KKMU University follows the government's reservation policy for BBA admissions, providing reservations for candidates from reserved categories such as SC/ST/OBC.

What is the fee structure for BBA programs?

The fee structure for BBA programs varies depending on the specialization, category of the student (general, reserved), and other factors. Detailed fee information is available on the university's website.

Are there any opportunities for industry exposure and internships during the BBA program?

Yes, KKMU University collaborates with various industries and organizations to provide students with opportunities for internships, industrial visits, and hands-on training, enhancing their practical skills and industry readiness.

What career prospects can BBA graduates expect after completing their degree?

BBA graduates from KKMU University are well-equipped to pursue diverse career paths in industries such as IT, manufacturing, research and development, consultancy, government sectors, entrepreneurship, higher education, and more. The university also offers career guidance and placement support to students to help them kick start their careers.

BBA in Digital Marketing