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BBA in Digital Marketing

BBA digital marketing course in Chhattisgarh, India

Best BBA Digital Marketing College in Chhattisgarh, India

Unleash Your Potential with BBA in Digital Marketing at KK Modi University: The premier choice for BBA Digital Marketing College in Chhattisgarh. This is a specialized program that brings together the core principles of business administration and cutting-edge techniques in digital marketing. Our comprehensive BBA digital marketing course delves into key areas such as social media marketing, email marketing, search engine optimization (SEO), web analytics, and more.

More importantly you benefit from hands-on experience through internships and practical projects. The bachelor in digital marketing program paves the way for a myriad of career opportunities in the fast-paced digital marketing sector to excel as digital marketing executives, social media managers, content marketers, and beyond.

TOP LEARNING ADVANTAGES FOR BBA DIGITAL MARKETING STUDENTS AT KK MODI UNIVERSITY

Industry-relevant curriculum
5 month paid internships
Harvard Case Studies
Group & Live Projects
Experienced faculty members
Personality development programs
Global exposure through study tours
Networking with industry professionals
Bank loans and upto 100% scholarships

COURSE STRUCTURE

Bachelors of Business Administration 129 Credits

Liberal Arts and Sciences: 7 Courses*4.5 Credits = 31.5 Credits
  • ENG 101 The Art of Conversation I
  • ENG 201 The Art of Conversation II
  • COM 301 Business Communication
  • HUM 101 Critical and Creative Thinking Skills
  • MTH 201 Business Mathematics
  • PHL 201 Indian Ethos and Mindful Leadership
  • PSY 202 The Science of Happiness
Core Requirements: Choose any 13 Courses *4.5 Credits = 58.5 Credits
  • ACC 101 Financial Accounting
  • ACC 201 Cost and Managerial Accounting
  • ECO 101 Business Economics
  • FIN 301 Financial Management I
  • HRM 201 Human Resource Management
  • LAW 101 Business Law
  • MGT 101 Introduction to Business
  • MGT 202 International Business
  • HRM 202 Organizational Theory and Behaviour
  • MKT 101 Sales and Marketing
  • OPS 201 Production and Operations Management
  • MGT 203 Design Thinking
  • QNT 201 Quantitative Methods for Decision Making
  • RES 201 Research Methods
  • TEC 201 Management Information Systems
Open Electives Interdisciplinary: Choose Two - 02 courses* 4.5 Credits= 9 Credits
  • UOE 100/200/300 Open Electives I
  • UOE 100/200/300 Open Electives II
Digital Marketing Specialization – 04 Courses* 4.5 Credits= 18 Credits
  • DGM301 Advertising Management
  • DGM302 Design of Mobile and Web Applications
  • DGM303 Fundamentals of Digital Marketing
  • DGM304 Managing the Value of Customer Relationships
Internship (Co-op) – 09 Credits
  • CAP400 Capstone
  • INT300 Internship/Co-Op
Professional Core Courses 06 certifications 0.5 credits = 03 Credits
  • PCC001 Skills for Lifelong Learning
  • PCC102 Environmental Science: Corporate Sustainability
  • PCC103 Harvard Certification - Ethics at Work
  • PCC104 Positive Intelligence
  • PCT101 IBM/Microsoft/Others - Choose Any
  • PCT102 IBM/Microsoft/Others - Choose Any

SECTORS ACTIVELY EMPLOYING MANAGEMENT GRADUATES

  • AUTO
  • BANKING & FINANCE
  • CONSULTING FIRMS
  • EDUCATION
  • FMCG
  • HEALTHCARE
  • ENTERTAINMENT
  • INDUSTRIAL
  • INSURANCE
  • PHARMA
  • PSUs
  • RETAIL

OUR INDUSTRY PARTNERS

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Passed 10+2 or equivalent from any secondary education board or equivalent.

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BBA Duration : 3 years   Semester : 6
Integrated BBA + MBA Duration : 4 years   Semester : 8

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APPLY

Click on the Apply button online and complete the form to register.

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FILLING UP THE APPLICATION FORM

After you have registered, you will receive an invitation by email and sms to log in. You can then complete your online application process. An admission adviser will guide you through the remaining steps. You can also visit the Admission Cell at KKMU Campus in Durg to complete the application A non refundable application fee of Rs.380/- needs to be paid.

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SELECTION PROCESS

Appear in the KKMU Admission Test and / or GDPI at the University Campus, Durg if you have not attempted any national/State Level Test/JEE/CAT/MAT/XAT required for selection in KKMU programs. Also, submit the required documents.

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PROVISIONAL ADMISSION

If selected, admission will be offered provisionally and applicant needs to deposit the fee amount of Rs.10,000 through DD/Online as per the fee plan shared.

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REGISTRATION

The applicant must report and enroll/register himself/herself at the Administrative Office of the respective Schools as per the dates notified by the University.

At KKMU, you will need to submit a set of mandatory documents as mentioned below for enrolling in our undergraduate Program. You can submit these to your admission counsellor via email or through online registration.

  • At least 50% marks in Class XII (10+2 examination) or equivalent with relevant discipline.
  • A relaxation of 5% marks in class XII will be made for SC/ST/OBC/Specially abled candidate / wards of Defense Personnel / Para Military/ War Widow/ Single Girl Child/ Domicile of C.G. / J & K/ North East States.

For International Students

  • At least 50% marks in Class XII (10+2 examination) or equivalent with relevant discipline.
  • A relaxation of 5% marks in class XII will be made for SC/ST/OBC/Specially abled candidate / wards of Defense Personnel / Para Military/ War Widow/ Single Girl Child/ Domicile of C.G. / J & K/ North East States.

For the purpose of equivalency of the qualifying exam, the qualifications as recognised by Association of Indian Universities shall be considered. All transcripts/certificates in a language other than English must be translated to English for purposes of transcript evaluation.

Candidates who have requisite qualification from foreign universities or boards of Higher education Association of India Universities (AIU) are eligible for admission.

Transfer Your Credits/Lateral Entry

KKMU offers opportunity to all transfer students (including polytechnic and diploma holders) provided you meet the eligibility criteria to pursue graduation in your respective study domain through a three-year regular graduation program such as BBA, B.Com and BCA apart from B.Tech. .Students can apply for direct admission to the 2nd/3rd year of an undergraduate program at KKMU, through a special process managed by the relevant Department.

Prior Learning Assessment (PLA)

KKMU offers opportunity to all transfer students (including polytechnic and diploma holders) provided you meet the eligibility criteria to pursue graduation in your respective study domain through a three-year regular graduation program such as BBA, B.Com and BCA apart from B.Tech. .Students can apply for direct admission to the 2nd/3rd year of an undergraduate program at KKMU, through a special process managed by the relevant Department.

KKMU FEES
BBA - 2023 Sem1 Sem2 Sem3 Sem4 Sem5 Sem6 Total
One-Time Registration Fee 10,000 10,000
Security Deposit Interest Free-Refundable 5,000 5,000
Tution Fee 27,625 27,625 29,000 29,000 30,450 30,450 174,150
Academic Fee 27,625 27,625 29,000 29,000 30,450 30,450 174,150
Exam Fee 2,500 2,500 2,500 2,500 2,500 2,500 15,000
Activity Fee 2,500 2,500 2,500 2,500 2,500 2,500 15,000
Total 75,250 60,250 63,000 63,000 65,900 65,900 393,300
100% Scholarship 27,625 27,625 29,000 29,000 30,450 30,450 174,150
Net Fee after 100% Scholarship 47,625 32,625 34,000 34,000 35,450 35,450 219,150
75% Scholarship 20,719 20,719 21,750 21,750 22,838 22,838 130,613
Net Fee after 75% Scholarship 54,531 39,531 41,250 41,250 43,063 43,063 262,688
50% Scholarship 13,813 13,813 14,500 14,500 15,225 15,225 87,075
Net Fee after 50% Scholarship 61,438 46,438 48,500 48,500 50,675 50,675 306,225
25% Scholarship 6,906 6,906 7,250 7,250 7,613 7,613 43,538
Net Fee after 25% Scholarship 68,344 53,344 55,750 55,750 58,288 58,288 349,763

The University reserves the right to adjust/ increase tuition and other fee at any time

KKMU SCHOLARSHIPS

ON ADMISSION MERIT SCHOLARSHIP (FOR ACADEMIC YEAR 2023)

Basis of Scholarship Program Eligibility Scholarship % on 1st year tuition fee
Marks in qualifying exam (12th score for UG & Graduation Score for PG) All UG & PG Programs 75% & above 100%
70 to 74.99% 75%
65 to 69.99% 50%
60 to 64.99% 25%

STUDENT (ENROLLED FOR ACADEMIC YEAR 2023) CAN ADDITIONALLY AVAIL OF ANY ONE OF THE FOLLOWING SCHOLARSHIPS

a) 20% Scholarship on Tuition fee for the Entire Program:

Scholarship % of Scholarship on Tuition fee Documents Required
Sibling 20% Affidavit from Parents
Single Girl Child 20% Affidavit from Parents
Group Company Employees 20% Letter from HR
Employees of Navratna Company and units of SAIL 20% Letter from HR
Serving and Ex-Service Personal of (Army, Navy, Air Force) Including Central Para Military Forces. 20% ID / Dependent Card
SC/ST/OBC 20% Certificate issued by Govt Agencies

b) Principal’s Nominee (one student each) will Get 20% Scholarship on First Year Tuition fee.

*Regulations governing these scholarships can be amended from time to time.

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BBA Digital Marketing Admissions Open

KK Modi University offers the best digital marketing course in Chhattisgarh, providing students with a comprehensive understanding of various digital marketing strategies and tools. The course is designed to equip students with practical skills and knowledge, ensuring they can effectively develop and execute digital marketing campaigns that drive business growth.

Contact our admission counselor at 788 005 7570 or write to admissions@kkmu.edu.in for more information.

BBA marketing course in Chhattisgarh, India
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