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Bachelor of Business Administration (BBA) in Marketing
Bachelors of Business Administration Marketing Admissions
Marketing is essential for the success of any business or organization. Consequently, there has been a notable increase in the need for marketing management professionals. Marketing involves strategically overseeing and coordinating a company's marketing activities to meet consumer demands effectively. It is crucial for marketing professionals to establish strong management systems and frameworks to drive their company's marketing strategy. By implementing these systems marketing professionals help businesses to stay ahead of competition and effectively navigate the constantly changing landscape of modern marketing.
This degree focuses on teaching you the most up-to-date sales and marketing strategies. It will improve your skills in marketing planning, leadership, strategic thinking, and problem-solving. Join us to become a successful marketing professional.
KK Modi University also offers other cutting edge specializations in BBA equipping you with the requisite skills for specific domains such as Finance, Operations, Human Resources Sales and Marketing etc. thus ranking it one of the best BBA college in Chhattisgarh.
You have the option to choose from a range of BBA specializations tailored to your interests and career aspirations:
Bachelors of Business Administration 136.5 Credits
Liberal Arts and Sciences: 7 Courses x 4.5 Credits = 31.5 Credits
- ENG101 The Art of Conversation I
- ENG201 The Art of Conversation II
- COM301 Business Communication
- HUM101 Critical and Creative Thinking Skills
- MTH201 Business Mathematics
- PHL201 Indian Ethos and Mindful Leadership
- PSY202 The Science of Happiness
Core Requirements: Choose any 13 Courses x 4.5 Credits = 58.5 Credits
- ACC101 Financial Accounting
- ACC201 Cost and Managerial Accounting
- ECO101 Business Economics
- FIN301 Financial Management I
- HRM201 Human Resource Management
- LAW101 Business Law
- MGT101 Introduction to Business
- MGT202 International Business
- HRM202 Organizational Theory and Behaviour
- MKT101 Sales and Marketing
- OPS201 Production and Operations Management
- MGT203 Design Thinking
- QNT201 Quantitative Methods for Decision Making
- RES201 Research Methods
- TEC201 Management Information Systems
- COM301 Story Telling and Influencing
Open Electives Interdisciplinary: Choose Two – 02 courses x 4.5 Credits= 9 Credits
- UOE 100/200/300 Open Electives I
- UOE100/200/300 Open Electives II
Marketing Specialization – 04 Courses x 4.5 Credits= 18 Credits
- MKT301 Business to Business Marketing
- MKT302 Buyer Behaviour
- MKT303 Marketing on the Internet
- MKT304 Marketing Research
- RCT300 Recent Trends
- RCT300 Recent Trends
Internship (Co-op) – 10.5 Credits
- CAP400 Capstone
- INT300 Internship/Co-Op
Professional Core Courses 04 Certifications x 2 ; 2 Certification x 0.5 Credits = 09 Credits
- PCC101 Skills for Lifelong Learnning
- PCC102 Environmental Science: Corporate Sustainability
- PCC103 Harvard Certification – Ethics at Work
- PCC104 Positive Intelligence
- PCT100 Advanced Excel and Word
- PCT101 Digital Marketing Certification
Graduate in any discipline from a recognized University
BBA Duration : 3 years   Semester :
6
Integrated BBA + MBA Duration : 4 years   Semester : 8
APPLY
Click on the Apply button online and complete the form to register.
FILLING UP THE APPLICATION FORM
After you have registered, you will receive an invitation by email and sms to log in. You can then complete your online application process. An admission adviser will guide you through the remaining steps. You can also visit the Admission Cell at KKMU Campus in Durg to complete the application A non refundable application fee of Rs.380/- needs to be paid.
SELECTION PROCESS
10+2 passed from a recognized board.
PROVISIONAL ADMISSION
If selected, admission will be offered provisionally and the applicant needs to deposit the fee amount of Rs.10,000 through DD/Online as per the fee plan shared.
REGISTRATION
The applicant must report and enroll/register himself/herself at the Administrative Office of the respective Schools as per the dates notified by the University.
FEES STRUCTURE
KKMU’s fee encompasses the expenses associated with our meticulously designed educational curriculum. Explore the cost of your preferred program, and brace yourself for the exciting possibilities that lie ahead!
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At KKMU, you will need to submit a set of mandatory documents as mentioned below for enrolling in our Program.
You can submit these to your admission counsellor via email or through online registration.
Copy of the following mandatory documents :
- 10th Marksheet
- 12th Marksheet
- Aadhar
- Passport Size Photo
- Graduation Marksheet
- Score Card of the Appeared Entrance Examination
- Other documents
- Medical Certificate
- Anti Ragging Certificate
- Migration Certificate
- Transfer Certificate
FOR INTERNATIONAL STUDENTS
An application will be processed for admission only if the candidate is present personally with the following:
- All the original mandatory documents listed below
- 3 sets of self-attested copies of the documents
Copy of the following mandatory documents:
- 10th Marksheet
- 12th Marksheet
- 6 passport-size photographs
- Passport Size Photo
- Sponsorship Letter (if applicable)
- Graduation Marksheet
- Score Card of the Appeared Entrance Examination
- Other documents Medical Certificate, Anti Ragging Certificate
- Valid Passport
- Student VISA
- Citizenship Card
- Mandatory for admission
For the purpose of equivalency of the qualifying exam, the qualifications as recognised by Association of Indian Universities shall be considered. All transcripts/certificates in a language other than English must be translated to English for purposes of transcript evaluation.
Candidates who have requisite qualification from foreign universities or boards of Higher education Association of India Universities (AIU) are eligible for admission.
TRANSFER YOUR CREDITS/LATERAL ENTRY
KKMU offers opportunity to all transfer students provided you meet the eligibility criteria to pursue graduation in your respective study domain through a regular graduation program such as BBA, B.Com, BCA and B.Tech. Students can apply for direct admission to the 2nd year of undergraduate program at KKMU, through a special process managed by the relevant Department.
PRIOR LEARNING ASSESSMENT (PLA)
KKMU offers opportunity to all transfer students provided you meet the eligibility criteria to pursue graduation in your respective study domain through a regular graduation program such as BBA, B.Com, BCA and B.Tech. Students can apply for direct admission to the 2nd year of undergraduate program at KKMU, through a special process managed by the relevant Department.
Embarking on a marketing career is an exhilarating choice for individuals who are passionate and outgoing, seeking challenging and innovative work. Every organization requires a marketing department for brand promotion. Thus marketing professionals are in demand in every industry, such as retail, IT, hospitality, banking, media, and FMCG. Here, your role will involve conducting research, identifying marketing opportunities, and spearheading the development of innovative sales and marketing strategies. You will be responsible for not only planning but also executing new marketing plans to drive growth and success. You will be able to combine your marketing skills with cutting-edge technologies In these roles, ultimately leading to the success of the business and fostering innovation.
At KKMU you will add depth to your studies with hands-on work in your field through co-op, internship experiential learning opportunities. You will gain a powerful edge in kick starting your career as our curriculum is focused on applications and outcomes instead of just theory.
Advantages of Pursuing BBA Marketing Degree
A BBA in Marketing Management is crucial for driving business success by connecting companies with their target audience, understanding consumer preferences, and building brand recognition and loyalty. Graduates of this program play a key role in shaping a company's marketing strategy, product positioning, and market research, directly contributing to its growth and profitability. The skills you’ll gain in a Bachelors of Business Administration program with an emphasis on marketing skills will put you in high demand.
Leverage the convenience of our flexible and interactive learning a, which allows you to easily balance your personal and professional life. Connect with our student counselor to assist you with any questions you may have. Get ready to take your marketing skills to the next level!
A Bachelors ’s degree in Marketing can provide many benefits, depending on your individual situation. These may include:
Comprehensive Understanding of Marketing Concepts: A BBA in Marketing Management teaches students about marketing strategies, consumer behavior, market research, and brand management. Students learn to create effective marketing plans, understand consumer preferences, conduct market research, and build strong brand identities.
Practical / Soft Skills Development: BBA in Marketing focuses on hands-on learning through internships, projects, and real-world simulations, allowing students to develop practical skills especially market planning and campaign execution, effective marketing communication and proficiency in marketing tools and technologies
Broad Career Applications and Opportunities: you can not only explore diverse roles within marketing and sales such as marketing executives, sales managers, product managers, and market researchers but also play key role in sectors such as FMCG, retail, advertising, technology, healthcare, and more, allowing the flexibility for you to pursue careers in sectors of your interest.
Prospects after an BBA Marketing Degree: This degree offers numerous opportunities and benefits, including access to various career paths and the development of essential skills for success in the competitive marketing field. You get equipped with in-depth marketing knowledge, hands-on experience, and valuable soft skills. With the increasing importance of marketing in technology, there are employment prospects in a wide range of industries for BBA in Marketing Management graduates, including retail, corporate, banking, media, hospitality, education, and more.
Networking opportunities: Earning your bachelor’s degree can help you network with other professionals in your industry, giving you an opportunity to build your credibility and your professional reputation.
Entrepreneurial Opportunities: A BBA in Marketing Management helps aspiring entrepreneurs by providing the skills to launch and manage a business, understand customer needs, develop marketing strategies, and use marketing knowledge for business growth.
Opportunity to be Creative: Marketing is an inherently creative field. You will have a lot of fun being a part of customer analysis, product development, brand promotions, advertisement campaigns and so much more as a marketing professional. You will never experience a dull day in this field, and you will have ample opportunities to put your creative juices to good use.
With this degree you will be able to:
Create a complete business plan
Identify marketing opportunities and develop successful strategies
Assess and manage risk using various forms of data
Make critical decisions at a moment’s notice
Position a brand and build its equity
Manage social media platforms
Communicate (written and verbal) with strong interpersonal skills
Collaborate in dynamic work environments
Solve complex problems / Analyze numerical data
Apply appropriate technologies, skills, and tools necessary for effective marketing
Acquire negotiating, decision making, analytical, and relationship building skills
Best BBA MARKETING College in Chhattisgarh
KK Modi University is among the best BBA Marketing college in Chhattisgarh, offering exceptional education for those who want to pursue Masters in Marketing after completing their BBA Marketing degree. One can also opt to either pursue a dual specialization or an integrated BBA plus MBA degree all with a unique focus on career-driven specializations.
As a leading institution, we prioritize practical knowledge and industry-oriented training, ensuring that our graduates are well-equipped for the competitive world of engineering. Choose KK Modi University for a promising and rewarding journey in BBA Marketing.
Why K.K. Modi University Stands Out Among BBA Colleges in Chhattisgarh?
K.K. Modi University offers a top BBA Marketing Specialization program in Chhattisgarh, focusing on developing skills for effective marketing strategies in today's economy. The curriculum covers a range of essential marketing topics and aims to prepare students to excel in the competitive job market. Join us and become a well-rounded professional and kickstart your marketing career.. The benefits of pursuing a BBA in Marketing at KKMU include:
Practical Education: We provide personalized Marketing programs to help you achieve your goals, including industry co-ops, interdisciplinary programs, and research opportunities to prepare you for the real world.
Leading Industry Partners: Our curriculum is designed in partnership with industry and community leaders, giving students and faculty the opportunity to make significant contributions, solve complex problems, and gain hands-on experience through paid internships. You can also network with industry professionals to build their careers.
Experiential Learning: Experiential education and co-op experiences help develop strong rational thinking skills, giving you an advantage in both personal and professional life. This practical approach focuses on real-world applications and tangible results, rather than just theoretical concepts. Examples include Harvard Case Studies, Personality Development Programs, and Global exposure through study tours.
Networking opportunities:this degree can help you network with other professionals in your industry, giving you an opportunity to build your credibility and your professional reputation.
Easy Access to MBA: BBA in Marketing builds a solid foundation to pursue MBA. Most BBA graduates aim to get an MBA as it is a highly respected management qualification. BBA graduates often find the MBA curriculum to be familiar and easy to understand due to their background in business administration.
Supportive, Creative People: our world-class faculty, leading researchers, experienced staff, and talented students are the heart of bedrock of our KKMU. Together, they are preparing the problem solvers of today and the thought leaders of tomorrow to tackle the challenges of our times.
Financial Aid: Financial assistance is readily available to support your educational pursuits, making it easier to invest in your future. You can utilize our assistance for bank loans, scholarships, and our earn-while-you-learn policy. Additionally, we provide opportunities for lateral entry and credit transfer.
Industry-relevant curriculum
5 month paid internships
Harvard Case Studies
Experienced faculty members
Personality development programs
Global exposure through study tours
Networking with industry professionals
Bank loans and upto 100% scholarships
Ready to Begin Your BBA Marketing Journey?
Embark on a journey of growth and a creative career with BBA Marketing covering vast number of sectors such as Retail and Corporate Sector, Banking and Financial Institutions, Media Industry, Hospitality sector, Education field and many more.
Apply today to KK Modi University and make a successful marketing career a reality!
FAQ (Frequently Asked Questions)
Full form of BBA Marketing is Bachelor of Administration in Marketing
Graduates from any discipline from a recognized University are eligible for admission in KKMU for BBA. Followed with KKMU Personal Interview.
The admission process typically involves filling out an online application form, and submitting the required documents
Yes, KKMU University offers various scholarships and financial assistance programs for deserving students based on academic merit, socioeconomic background, and other criteria. Details can be found on the university's website.
You only need to appear for a personal interview. Please refer to the university's website for specific details.
KKMU University offers a wide range of specializations in BBA Marketing such as Business Analytics, Entrepreneurship Finance & Accounting, Human Resource Management, Supply Chain Management
Yes, KKMU University follows the government's reservation policy for BBA admissions, providing reservations for candidates from reserved categories such as SC/ST/OBC.
The fee structure for BBA programs varies depending on the specialization, category of the student (general, reserved), and other factors. Detailed fee information is available on the university's website.
Yes, KKMU University collaborates with various industries and organizations to provide students with opportunities for internships, industrial visits, and hands-on training, enhancing their practical skills and industry readiness.
BBA graduates from KKMU University are well-equipped to pursue diverse career paths in industries such as IT, manufacturing, research and development, consultancy, government sectors, entrepreneurship, higher education, and more. The university also offers career guidance and placement support to students to help them kick start their careers.
Join In Special Events For Prospective Students
We offer a number of options for prospective students and their families to discover our programs and meet faculty. We enable you to understand and decide upon the right program basis of your interest and aptitude. These special events facilitate such decisions.
Contact our admission counselor at 788 005 7570 or write to admissions@kkmu.edu.in for more information.
Experience KKMU From Anywhere In The World
Take a virtual tour of our extremely modern, innovative and aesthetically designed campus or schedule a visit where our admission counsellor will facilitate a detailed tour to address all your queries.
To plan your visit contact our admission counsellor at admissions@kkmu.edu.in.
Launch Your Creative Career