24Seven is India's first-of-its-kind, round-the-clock convenience retail chain, launched in 2005 90+ stores across Delhi/NCR & Chandigarh, operational 24 hours and 365 days a year Highest sales productivity as compared to the competitors and significant operational efficiency achieved by following best practices of International players like Seven Eleven Ready-to-Eat Food offerings key differentiators\along with premium imported goods giving it a unique market position

Challenge Re-Skill & Retain Top Talent

Challenge For Store Managers

Attrition was a huge concern
Lack of up selling by store staff - retaining & attracting customers
Staff lacked in good customer service
Poor product knowledge and English reading and speaking skills and hence were not confident while dealing with upmarket customers

Challenge For Store Assistants

Long working hours and long commutes
Lack of product knowledge and inability to push products
Lack of confidence to engage with upmarket English speaking customers
Lack of English communication skills as most assistants came vernacular background
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Senior Vice President & Campus Director Dr. Phil Lundberg on Challenges faced by TFS

“The employees lacked English language communication skills, written and oral, that affected their growth even though they had innate selling skills”. Training Manager TFS Store

Solution For TFS & Employees

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Jatin Suri

TFS success story: improved upselling , communication and grooming

MAII/Stratford University conducted a 36 hour sales communication and customer service, English program designed specifically for the stores assistants of Twenty Four Seven.

They created a mock Twenty Four Seven Store in the classroom giving a detailed product knowledge and modelling experiential up selling skills.

Benefits To TFS

Up Selling Increased- More Than 10 Times

Average Up selling increased to over Rs 2000 per day tracked for 10 days compared to Rs. 200 per day before starting the course.
Grooming increased by 50%
There was over 55 % increase in greeting and
over 60% improvement in communication. skills

TFS Employees who enrolled for the training With Faculty Alpana Sarkar and Samantha Ashok


Jivan Bauri


I am happy. I have learn't a lot of things from this course. I feel confident and it has improved my communication and customer service skills.


Yogesh Kumar


MAII, an awesome institute. The teachers are so good, their communication is good and my customers are happy with me


Vipin Soam


I have become confident and my customer service skills have improved immensely


Pramod Kumar


It helps me to speak, read and write English


Vijay Bahn Tiwari


Before the training I couldn't speak English much but now I am able to attend to the customer and improve my customer service skills. I improved my grooming and customer service


Wasim Khan


My life has radically changed after this English program and I have become a better stores assistant




I like the friendly behaviour of the faculty who helped me become confident


Ravinder Saini


I have become really confident and I think some more classes will help says

Surya Narayan


My upselling has improved and so has my communication skills and customer service skills

Corporate Case Studies

Learn about our success at Genpact, Mphasis, Godfrey Phillips India and Indofil Industries and how the senior leadership in these companies have taken out courses and know that you too are in the best hands for taking your career forward.